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iOS 14 & IDFA changes: What you need to know
Apple didn’t kill the IDFA at WWDC, but since it’s now opt-in on a per-app basis, the IDFA is basically on life support. iOS 14 arrives in September, so we know the date to prepare for.

The good news: more consumer privacy.

The also good news: it’s not game over for data-driven marketing.

In this webinar, Singular CEO Gadi Eliashiv will talk about how Apple’s newly-announced privacy enhancements in iOS 14 will impact marketing measurement. Interviewed by Forbes senior contributor John Koetsier, he will talk in detail about:

- What losing the IDFA means for marketers
- What Apple is replacing the IDFA with
- What data-driven marketing will look like in the very near future
- How Singular is supporting SKAdNetwork

Jun 30, 2020 10:00 AM in Pacific Time (US and Canada)

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