Apple didn’t kill the IDFA at WWDC, but since it’s now opt-in on a per-app basis, the IDFA is basically on life support. iOS 14 arrives in September, so we know the date to prepare for.
The good news: more consumer privacy.
The also good news: it’s not game over for data-driven marketing.
In this webinar, Singular CEO Gadi Eliashiv will talk about how Apple’s newly-announced privacy enhancements in iOS 14 will impact marketing measurement. Interviewed by Forbes senior contributor John Koetsier, he will talk in detail about:
- What losing the IDFA means for marketers
- What Apple is replacing the IDFA with
- What data-driven marketing will look like in the very near future
- How Singular is supporting SKAdNetwork